Candidate Beware! The Press is not a Friend to your Campaign

5 Tips for Dealing with the Traditional Media

As a candidate for elected office you will need to deal with press in some form of fashion. Most people who have never run for office lack any experience in this are.  That often gets them into trouble as candidates. First the traditional media landscape has changed much in the last 20 years, even more […]

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The X’s and O’s of Endorsements

Winning campaigns need to establish credibility and one of the quickest ways achieve this is by securing endorsements.  How?  Because endorsements allow the candidate to tell donors, voters and the media that you are a viable candidate. Who should you ask for an endorsement? Elected officials As a candidate, you will want to look at […]

3 Ways Winning Candidates Can Go Negative on Campaigns

You may not want to hear this but there is a place in many political campaigns for going negative.  Why? Because at the end of the day negative campaigning works. Most people say they don’t like it and many candidates say they’ll never go negative. But if you’re serious about winning, then you must be […]

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The Secrets of a Successful Get Out The Vote Operation

When I first stepped into a campaign headquarters I kept hearing the term GOTV. I thought it was a special election program for campaign insiders. Quickly I found out GOTV meant Get Out The Vote! There are many methods of getting out the vote however, there are two you should be doing:  making phone calls […]

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3 Ways Winning Candidates Raise Money Fast for Their Campaigns

Money and politics go hand in hand. It often gets a bad rap and sometimes for good reason (case in Point – don’t be this guy). But as a candidate you know its essential to tell your story, spread your message, and raise your name ID. The only way to do that is to raise […]

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7 Essentials of a Winning Campaign Fundraising Letter

Use these in your letters to raise more money

Raising money is the crux of any political campaign. It’s essential but most candidates dread the thought of asking for money. Many candidates think they need to hold a fundraiser event however, that may not always be the best use of one’s time. A direct donor letter can actually be cost effective when appealing to […]

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