Grassroots: How to build a winning Election Day coalition

A Guest Article to the Campaign School

Scott Adams contributed this article on grassroots organization to The Campaign School. Scott is a bonafide campaign professional who wrote the book on grassroots organizing.  He cut his political teeth in the Great State of Minnesota running Paul Wellstone’s successful bid for US Senate back in the 1980’s. Since then Scott has further distinguished himself […]

scott-adams-grassroots-organizing

5 Common Polling Mistakes Candidates Make

Professional pollster Matthew Jason contributed this article to The Campaign School to help candidates avoid the common mistakes he often sees in political polling. Polling Mistake #1:  Not Testing Campaign Issues or Messages “People had an illogical, self-serving rationale when it came to interpreting the behavior of others.”  — Best-selling author Marisha Pessl Why is your […]

5-common-polling-mistakes