Free Online Training for Writing Political Campaign Press Releases

Register Now for Immediate Access to the Course

I have some really good news to share with you today. The long-awaited free training course, Writing Winning Press Releases: The Secrets of Powerful Press Releases for Candidates & Campaigns is now available. You can register to take the course at this link. Writing Winning Press Releases is a short, detailed course that covers everything […]

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5 Mistakes Political Candidates Make with Press Releases

Even in the age of digital media, press releases remain a great way for political candidates to get news out about themselves and their policy positions. But you need to be smart about it and avoid these five common mistakes. 1. The Press Release Doesn’t Help You Win Every single thing you do on your […]

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Why Winning Candidates Always Personalize Letters and Emails

One of the best way for a candidate to connect with a voter is through a personalized letter or thank you card. But if you fail to personalize these voter contact tools, you could be hurting your campaign far more than you are helping it when you send them. Voters today are very skeptical of […]

Why Winning Candidates Need to Always Fit The District

CASE STUDY: What Conor Lamb's Win in Pennsylvania Reminds All Candidates

Last week in Pennsylvania special election, Democrat Conor Lamb defeated Republican Rick Saccone in a congressional seat Donald Trump won by 20 points in 2016. What can candidates learn from this? Though Lamb only won by 627 votes, this victory is quite significant. Not only did Trump pummel Hillary Clinton here, but Pennsylvania’s 18th Congressional […]

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The Pros and Cons of Running for Office Against an Incumbent

They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their seat. You just need to be realistic about the endeavor. I actually enjoy running races against incumbents, especially those who the insiders say are unbeatable. There’s […]

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Why Political Candidates Need to Start Doing Facebook Live

The so-called Facebook Apocalypse is upon us. But despair not. If you want to continue using Facebook as a viable voter contact tool then you need to turn your attention to Facebook Live. I spent half of last week at Social Media Marketing World and I walked away with three key insights for political candidates. […]

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A Winning Strategy for Candidates Mailing to Early Voters

Early voting has become much more prominent in elections than it has ever been. As a candidate, it is essential that you factor this into your winning mail program. When Should You Start Mailing to Early Voters? There is no longer one Election Day in politics these days. There are two. You should view the […]

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The First 7 Things Winning Political Candidates Should Do

I get asked by a lot of first time political candidates what are the first things they should do once they decide to run for office. You’re probably wondering that too. Here’s seven things you should definitely do even before you go public with your candidacy. 1. Get Your Spouse on Board I’ve said this […]

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7 Little Things That Get Political Campaign Emails Marked as Spam

We all hate Spam. And I’m not talking about the meat in a can that Hawaiians are crazy about. I’m talking about the email kind of Spam. But what most of us hate more is when we send a legitimate email and a Spam filter picks it up and mistakenly keeps the email message out […]