New Free Training – Secrets of a Winning Political Campaign Stump Speech

Today we’re releasing a new free training: Secrets of a Winning Political Campaign Stump Speech. Once you decide to run for public office you become a public speaker. A lot of people have never given a speech before and it scares the daylights out of them. But there’s no reason for you to be afraid…especially […]

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Why Facebook and Twitter Are Not as Important to Your Campaign as You May Think

Stock prices for Facebook and Twitter both took a hit this week.  Is this something you as a candidate should be concerned with? Nope. While your campaign should definitely have an active Facebook page, Twitter is pretty optional. Facebook is great for uploading voter lists and targeting those people with your ads. Twitter though seems […]

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5 Ways to Grow Your Campaign’s Twitter Following

Twitter is not the most important online campaign tool, but the platform is great for getting your press releases out to the media and helping  you connect with political influencers. If you’re campaign is using Twitter, then you will want to get the most out of your tweets. To do that, you’ll need a good […]

Twitter for Political Campaigns

The 7 Major Habits of Winning Political Candidates

Are you as a candidate serious about winning your election? If so, then you need to know and learn the seven key habits that nearly all winning political candidates have in common. Some of these habits should seem obvious, and some you might disagree with and want to ignore. Don’t ignore them. Not if you […]

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Why Mornings are the Best Time to Make Fundraising Calls

Is there a right time and a wrong one for a political candidate to make fundraising calls? Throughout my career I did not believe there was. I thought that the key to good fundraising isn’t so much a winning issue or a solid fundraising list. I’ve always believed that good fundraising is done by a […]

Should Political Candidates Be Sending Mass Text Messages to Voters?

Candidates for elected office should definitely be making live phone calls and sending emails to the voters. With nearly everyone having a mobile phone these days, live calls and emails will likely connect you directly with a voter. And so will text messages. Mass text messaging is now a service phone vendors, including my own […]

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Why Political Candidates Should Use Humor When Going Negative

As a candidate, if you find yourself in a tight race you’re probably going to need to attack. And there’s a way to do it without coming off as nasty or sleazy.  That’s by using humor. Before we get to deep into this, you might be wondering if you must go negative and on the […]

Free Online Training for Writing Political Campaign Press Releases

Register Now for Immediate Access to the Course

I have some really good news to share with you today. The long-awaited free training course, Writing Winning Press Releases: The Secrets of Powerful Press Releases for Candidates & Campaigns is now available. You can register to take the course at this link. Writing Winning Press Releases is a short, detailed course that covers everything […]

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5 Mistakes Political Candidates Make with Press Releases

Even in the age of digital media, press releases remain a great way for political candidates to get news out about themselves and their policy positions. But you need to be smart about it and avoid these five common mistakes. 1. The Press Release Doesn’t Help You Win Every single thing you do on your […]

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Why Winning Candidates Always Personalize Letters and Emails

One of the best way for a candidate to connect with a voter is through a personalized letter or thank you card. But if you fail to personalize these voter contact tools, you could be hurting your campaign far more than you are helping it when you send them. Voters today are very skeptical of […]