Is there a right time and a wrong one for a political candidate to make fundraising calls? Throughout my career I did not believe there was. I thought that the key to good fundraising isn’t so much a winning issue or a solid fundraising list. I’ve always believed that good fundraising is done by a […]
Candidates for elected office should definitely be making live phone calls and sending emails to the voters. With nearly everyone having a mobile phone these days, live calls and emails will likely connect you directly with a voter. And so will text messages. Mass text messaging is now a service phone vendors, including my own […]
As a candidate, if you find yourself in a tight race you’re probably going to need to attack. And there’s a way to do it without coming off as nasty or sleazy. That’s by using humor. Before we get to deep into this, you might be wondering if you must go negative and on the […]
I have some really good news to share with you today. The long-awaited free training course, Writing Winning Press Releases: The Secrets of Powerful Press Releases for Candidates & Campaigns is now available. You can register to take the course at this link. Writing Winning Press Releases is a short, detailed course that covers everything […]
Even in the age of digital media, press releases remain a great way for political candidates to get news out about themselves and their policy positions. But you need to be smart about it and avoid these five common mistakes. 1. The Press Release Doesn’t Help You Win Every single thing you do on your […]
One of the best way for a candidate to connect with a voter is through a personalized letter or thank you card. But if you fail to personalize these voter contact tools, you could be hurting your campaign far more than you are helping it when you send them. Voters today are very skeptical of […]
Last week in Pennsylvania special election, Democrat Conor Lamb defeated Republican Rick Saccone in a congressional seat Donald Trump won by 20 points in 2016. What can candidates learn from this? Though Lamb only won by 627 votes, this victory is quite significant. Not only did Trump pummel Hillary Clinton here, but Pennsylvania’s 18th Congressional […]
They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their seat. You just need to be realistic about the endeavor. I actually enjoy running races against incumbents, especially those who the insiders say are unbeatable. There’s […]
I got a phone call Thursday morning from a candidate interested in what courses or trainings The Campaign School has to offer. Uh oh. While providing courses has been one of the goals since in the beginning, we don’t have any available. Well, not yet that is. Our first course Writing Winning Press Releases is […]
The so-called Facebook Apocalypse is upon us. But despair not. If you want to continue using Facebook as a viable voter contact tool then you need to turn your attention to Facebook Live. I spent half of last week at Social Media Marketing World and I walked away with three key insights for political candidates. […]
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