How Candidates Can Show Leadership During the Coronavirus Crisis
by
Political candidates need to do three things during the Coronavirus Crisis to show themselves as leaders. One, show empathy. Two, demonstrate authority. Three, have a visision.
Brian Floyd
Co-Founder, The Campaign School
Why Candidates Shoud Avoid Citing Coronavirus News from China
by
I am advising all of my clients not to cite any news coming out of the Chinese government or its state-controlled news agency, Xinhua. This is not racist, bigoted, or xenophobic advice. Rather it’s advice that serious candidates who don’t want to spread false or misleading information to the voters should follow. I did not […]
5 Things Candidates Should Share on Social Media During the Coronavirus Crisis
by
Like everything else in life, your campaign has been seriously upended by the current Coronvirus Crisis. Social Distancing and Shelter in Place orders have completely disrupted traditional campaign activities. Going door to door, holding town hall meetings, even meeting with groups of voters for coffee are all currently off-limits. As I wrote in my previous […]
5 Ways to Still Campaign During the Coronavirus Crisis
Your Election is still coming...but what should you do now?
by
I could not have anticipated ever writing this article. Then again, I don’t think any of us could have anticipated the way this novel coronavirus has so dramatically impacted our country in the last week. The absolute most important thing right now is the health and safety of our communities. That’s why we are and […]
Top Political Campaign Advice Articles of 2019
by
These are the five most-read political campaign advice articles on TheCampaignSchool.com in 2019.
Why Every Political Campaign Website Needs a Blog
by
As a candidate for elected office you need to have a dedicated campaign website. And one of those things you need on your campaign’s website is a blog. What? A Blog??? Yes, a blog. But Why? Because news papers are dying and providing very little coverage of local campaigns, if they giving them any coverage […]
3 Do’s & 3 Don’ts for Talking About a Political Opponent
by
Political campaigns get heated. Harsh words get spoken. Hard hitting advertisements are put before the voters. This is all normal practice in the American political system and quite expected by the American people. Thomas Jefferson and James Madison wouldn’t want it any other way. Heck, they encouraged and participated in such campaign tactics themselves. […]
One Question Political Candidates Must Answer Before Running
by
Before running for office, political candidates needs to ask themselves if they are willing to go negative during the campaign. If the answer is no, then they should not run.
Local Parades, Fairs, Festivals, and Car Shows on the Campaign Trail
by
“What value do you place on summer parades? Does it keep name recognition up, or is it mostly a waste of time?” I received that question from a reader last month and thought that other candidates might be interested in the answer, hence today’s winning campaign advice article. If a parade, fair, festival, car show […]
Political Campaign Signs Don’t Vote — Or Do They?
by
One of the first things I learned when I started out working on political campaigns is that “Signs don’t vote.” This is true, however I’m not convinced it is completely true. Having signs “everywhere” does not win elections. Having signs in the right locations, well that’s a bit of a different story. (The photo above […]
