Why Every Political Campaign Website Needs a Blog

As a candidate for elected office you need to have a dedicated campaign website. And one of those things you need on your campaign’s website is a blog. What?  A Blog??? Yes, a blog. But Why? Because news papers are dying and providing very little coverage of local campaigns, if they giving them any coverage […]

All political candidates need a website.

3 Do’s & 3 Don’ts for Talking About a Political Opponent

Political campaigns get heated. Harsh words get spoken.  Hard hitting advertisements are put before the voters. This is all normal practice in the American political system and quite expected by the American people. Thomas Jefferson and James Madison wouldn’t want it any other way.   Heck, they encouraged and participated in such campaign tactics themselves. […]

Local Parades, Fairs, Festivals, and Car Shows on the Campaign Trail

“What value do you place on summer parades?  Does it keep name recognition up, or is it mostly a waste of time?” I received that question from a reader last month and thought that other candidates might be interested in the answer, hence today’s winning campaign advice article. If a parade, fair, festival, car show […]

Political Campaign Signs Don’t Vote — Or Do They?

One of the first things I learned when I started out working on political campaigns is that “Signs don’t vote.” This is true, however I’m not convinced it is completely true. Having signs “everywhere” does not win elections. Having signs in the right locations, well that’s a bit of a different story. (The photo above […]

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4 Kinds of Mail Political Candidates Should Send

Mail is still king when it comes to mass communications to voters during a local election. But what types of mail should you be sending? From my experience there are four kinds of mailers candidates that want to win their elections should be sending. 1. Letters Letters can be powerful during an election – especially […]

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How Winning Candidates Identify Their Supporters

In the simplest of terms, the candidate who gets the most votes in an election is the winner. Many candidates, including those who raise plenty of money and do a ton of advertising, have no clue how they really won. And in many cases losing candidates don’t understand how that happened because they think they’ve […]

Guidelines for Declaring Victory, Conceding Defeat, and Demanding Recounts

Every election comes to an end.  One candidate and their supporters are overjoyed, all others are to various levels disappointed. Life goes back to normal and the campaigning ceases until the next election. At least that’s how it’s been for most of  American history. In recent years something changed. The close of the polls, the […]

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5 Ways Political Candidates Can Reach Early Voters

Election Day is roughly a month away, but with many voters in many states now being allowed to vote early, actually voting is getting ready to start. With early voters making up a larger and larger share of the electorate, you can’t afford to ignore these voters. In many races, especially close contests, the votes […]

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