5 Ways Political Candidates Can Reach Early Voters

Election Day is roughly a month away, but with many voters in many states now being allowed to vote early, actually voting is getting ready to start. With early voters making up a larger and larger share of the electorate, you can’t afford to ignore these voters. In many races, especially close contests, the votes […]

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NEW CANDIDATE TRAINING: The Winning Message

A Six Step Formula for Winning Any Political Campaign

After 15 years of political consulting, I’m excited to announce I’m pulling back the curtain and revealing to all the secret formula anyone running for office (in any state) can use right now to win an election. Introducing The Winning Message: A 7-Step Formula to Win Any Election. You can purchase this online course now […]

What Political Candidates Need to do to Advertise on Facebook

16 steps to follow for a campaign to get authorized to run political ads

Facebook is a great place for candidates to run inexpensive but highly targeted ads. But in the aftermath of the 2016 Presidential Election, that process is not as simple as it once was. To combat fake accounts, Russian hackers, and other bad actors attempting to inappropriately influence elections in the United States, Facebook has rolled […]

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The 3 Most Dangerous Words in a Political Campaign Speech

On a political campaign you’re going to spend a lot of time talking about yourself and your plans. This is necessary but also comes with it’s own perils. When making a political campaign speech, you must be vigilant when using the words “I” “me” and “mine.” These words if overused during your speeches will cast […]

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3 Big Speech Mistakes Political Candidates Make

As a candidate for public office you’re going to be required to give speeches, but let’s be honest — your speech could bomb with your audience. In my experience there are three mistakes political candidates tend to make when giving a speech. Each of these mistakes is very avoidable and caused by the same thing, […]

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New Free Training – Secrets of a Winning Political Campaign Stump Speech

Today we’re releasing a new free training: Secrets of a Winning Political Campaign Stump Speech. Once you decide to run for public office you become a public speaker. A lot of people have never given a speech before and it scares the daylights out of them. But there’s no reason for you to be afraid…especially […]

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Why Facebook and Twitter Are Not as Important to Your Campaign as You May Think

Stock prices for Facebook and Twitter both took a hit this week.  Is this something you as a candidate should be concerned with? Nope. While your campaign should definitely have an active Facebook page, Twitter is pretty optional. Facebook is great for uploading voter lists and targeting those people with your ads. Twitter though seems […]

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5 Ways to Grow Your Campaign’s Twitter Following

Twitter is not the most important online campaign tool, but the platform is great for getting your press releases out to the media and helping  you connect with political influencers. If you’re campaign is using Twitter, then you will want to get the most out of your tweets. To do that, you’ll need a good […]

Twitter for Political Campaigns

The 7 Major Habits of Winning Political Candidates

Are you as a candidate serious about winning your election? If so, then you need to know and learn the seven key habits that nearly all winning political candidates have in common. Some of these habits should seem obvious, and some you might disagree with and want to ignore. Don’t ignore them. Not if you […]

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Why Mornings are the Best Time to Make Fundraising Calls

Is there a right time and a wrong one for a political candidate to make fundraising calls? Throughout my career I did not believe there was. I thought that the key to good fundraising isn’t so much a winning issue or a solid fundraising list. I’ve always believed that good fundraising is done by a […]