Welcome to the Campaign School

One good person can make a huge difference for their community.

If you didn’t believe that you wouldn’t be running for elected office or even considering it.

However there’s a long and difficult path between being a candidate and becoming an elected official of your community.

There are pitfalls and obstacles that prevent many great people from getting elected.

Bad advice and ineffective strategy can often leads good candidates to political ruin.

The lack of knowledge of what it actually takes to run a winning campaign many times will result in the candidate with the best ideas not getting elected.

We’ve seen it happen too many times — and frankly we’re tired of good people with great ideas not winning elections where they should be victorious.

That’s why we started The Campaign School

The Campaign School exists to show candidates what works, what doesn’t, and what’s changing when it comes to winning a political campaign for public office.

If you’re a brand new candidate, I highly suggest that you go to the Start Here page and work your way through the expert articles.

Then feel free to explore our library of expert articles and see what winning resources are available to help your campaign.

We trust you will find the information we share here to be helpful to you as you chart your path to victory in your campaign.


Brian Floyd & Paul Arney


The Campaign School is a joint venture of veteran political consultants Brian Floyd and Paul Arney.

Brian Floyd and Paul Arney have provided consulting services and strategy to numerous successful political campaigns at various levels of government.

At the Campaign School they share their knowledge, experience, and expertise to help candidates run successful campaigns for public office.