Why Winning Candidates Say “No” to Campaign Junk

When you become a candidate for elected office you’ll become inundated by people who want to “help” with your campaign. Don’t be fooled. Falling for their B.S. it could cost you the election. Does that sound a bit extreme to you? If so, then you really need to read this article as you’re highly susceptible […]

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4 Kinds of Mail Political Candidates Should Send

Mail is still king when it comes to mass communications to voters during a local election. But what types of mail should you be sending? From my experience there are four kinds of mailers candidates that want to win their elections should be sending. 1. Letters Letters can be powerful during an election – especially […]

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How Winning Candidates Identify Their Supporters

In the simplest of terms, the candidate who gets the most votes in an election is the winner. Many candidates, including those who raise plenty of money and do a ton of advertising, have no clue how they really won. And in many cases losing candidates don’t understand how that happened because they think they’ve […]

Our Top 5 Articles of 2018

2018 is coming to a close and is our tradition, I wanted to share with you the five political campaign advice articles that were the most read on the site this year. #5 How to Write a Winning Campaign Phone Script A winning campaign phone script is easy to write, but most campaigns don’t do […]

5 Security Tips Candidates Need to Know to Protect Their Campaign Websites

Guest Post by Bill Hess of Pixel Privacy

Hackers are running wild today and no one is safe from their devious schemes –  especially political candidates. Just ask Hillary Clinton. The following is a guest article by Bill Hess of Pixel Privacy that provides 5 Security Tips you as a candidate need to know to protect your campaign website. Candidates running for office […]

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Guidelines for Declaring Victory, Conceding Defeat, and Demanding Recounts

Every election comes to an end.  One candidate and their supporters are overjoyed, all others are to various levels disappointed. Life goes back to normal and the campaigning ceases until the next election. At least that’s how it’s been for most of  American history. In recent years something changed. The close of the polls, the […]

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5 Ways Political Candidates Can Reach Early Voters

Election Day is roughly a month away, but with many voters in many states now being allowed to vote early, actually voting is getting ready to start. With early voters making up a larger and larger share of the electorate, you can’t afford to ignore these voters. In many races, especially close contests, the votes […]

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NEW CANDIDATE TRAINING: The Winning Message

A Six Step Formula for Winning Any Political Campaign

After 15 years of political consulting, I’m excited to announce I’m pulling back the curtain and revealing to all the secret formula anyone running for office (in any state) can use right now to win an election. Introducing The Winning Message: A 7-Step Formula to Win Any Election. You can purchase this online course now […]

What Political Candidates Need to do to Advertise on Facebook

16 steps to follow for a campaign to get authorized to run political ads

Facebook is a great place for candidates to run inexpensive but highly targeted ads. But in the aftermath of the 2016 Presidential Election, that process is not as simple as it once was. To combat fake accounts, Russian hackers, and other bad actors attempting to inappropriately influence elections in the United States, Facebook has rolled […]

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