The 7 Major Habits of Winning Political Candidates

Are you as a candidate serious about winning your election? If so, then you need to know and learn the seven key habits that nearly all winning political candidates have in common. Some of these habits should seem obvious, and some you might disagree with and want to ignore. Don’t ignore them. Not if you […]

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Why Mornings are the Best Time to Make Fundraising Calls

Is there a right time and a wrong one for a political candidate to make fundraising calls? Throughout my career I did not believe there was. I thought that the key to good fundraising isn’t so much a winning issue or a solid fundraising list. I’ve always believed that good fundraising is done by a […]

Should Political Candidates Be Sending Mass Text Messages to Voters?

Candidates for elected office should definitely be making live phone calls and sending emails to the voters. With nearly everyone having a mobile phone these days, live calls and emails will likely connect you directly with a voter. And so will text messages. Mass text messaging is now a service phone vendors, including my own […]

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Why Political Candidates Should Use Humor When Going Negative

As a candidate, if you find yourself in a tight race you’re probably going to need to attack. And there’s a way to do it without coming off as nasty or sleazy.  That’s by using humor. Before we get to deep into this, you might be wondering if you must go negative and on the […]

Free Online Training for Writing Political Campaign Press Releases

Register Now for Immediate Access to the Course

I have some really good news to share with you today. The long-awaited free training course, Writing Winning Press Releases: The Secrets of Powerful Press Releases for Candidates & Campaigns is now available. You can register to take the course at this link. Writing Winning Press Releases is a short, detailed course that covers everything […]

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5 Mistakes Political Candidates Make with Press Releases

Even in the age of digital media, press releases remain a great way for political candidates to get news out about themselves and their policy positions. But you need to be smart about it and avoid these five common mistakes. 1. The Press Release Doesn’t Help You Win Every single thing you do on your […]

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Why Winning Candidates Always Personalize Letters and Emails

One of the best way for a candidate to connect with a voter is through a personalized letter or thank you card. But if you fail to personalize these voter contact tools, you could be hurting your campaign far more than you are helping it when you send them. Voters today are very skeptical of […]

Why Winning Candidates Need to Always Fit The District

CASE STUDY: What Conor Lamb's Win in Pennsylvania Reminds All Candidates

Last week in Pennsylvania special election, Democrat Conor Lamb defeated Republican Rick Saccone in a congressional seat Donald Trump won by 20 points in 2016. What can candidates learn from this? Though Lamb only won by 627 votes, this victory is quite significant. Not only did Trump pummel Hillary Clinton here, but Pennsylvania’s 18th Congressional […]

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The Pros and Cons of Running for Office Against an Incumbent

They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their seat. You just need to be realistic about the endeavor. I actually enjoy running races against incumbents, especially those who the insiders say are unbeatable. There’s […]

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